Free-Form (Boutique) Layout
Fixtures and aisles arranged asymmetrically
- Pleasant relaxing ambience
- Small store experience
- Inefficient use of space
- More susceptible to shoplifting – salespeople cannot view adjacent spaces
- Used in specialty stores and upscale department stores
Store Design
- Wide aisles -> ease of movement
- Convenient to find -> according to the product & variety
Display Areas
Feature areas
- Promotions items & signages are place near entrance
- Display new products on the windows.
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